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How much is 0.00000240 zettabytes?

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It's about as much as a Human Brain.
According to Northwestern University psychology professor Paul Reber, the capacity of the human brain is a theoretical 0.00000240 zettabytes. Each lobe of the brain consists of folded neural tissue with a total area, if unfolded, of about 0.24 sq. m.
It's about as much as The US Census Bureau.
(a.k.a. United States Census Bureau, a.k.a. Bureau of the Census) (2010 figures) (total active data)
The United States Census Bureau administers 0.00000240 zettabytes of demographic and population data gathered through the decennial census and other surveys. The Census Bureau makes the results of each census public 72 years after they are gathered.
It's about one-and-one-fifth times as much as an Imgur's Monthly Bandwidth.
In other words, the amount of an Imgur's Monthly Bandwidth is 0.8330 times 0.00000240 zettabytes.
(Jan-Feb, 2012 figures)
Imgur, the free online image hosting service, used a total of 0.000002010 zettabytes in bandwidth between January and February, 2012. The site has served up over 15 billion images in that time.
It's about four-fifths as much as Netflix's Watch Instantly catalog.
In other words, 0.00000240 zettabytes is 0.8020 times the amount of Netflix's Watch Instantly catalog, and the amount of Netflix's Watch Instantly catalog is 1.250 times that amount.
(May, 2013 figures)
The uncompressed source copies of all the movies available for instant viewing on Netflix total 0.000002990 zettabytes. According to estimates, videos streamed from Netflix account for about 29% of all Internet traffic
It's about half as much as The Letters Delivered by the Postal Service in 2010.
In other words, the amount of The Letters Delivered by the Postal Service in 2010 is 2 times 0.00000240 zettabytes.
(2010 figures)
All letters delivered by the United States Postal Service in 2010 will equate to 0.00000500 zettabytes of data if stored digitally. In delivering the mail, the Postal Service fleet travels a total of 1.25 billion miles annually.
It's about two times as much as World of Warcraft.
In other words, 0.00000240 zettabytes is 2.10 times the amount of World of Warcraft, and the amount of World of Warcraft is 0.480 times that amount.
(a.k.a. WoW) (2009 figures) (total storage for Blizzard Entertainment)
World of Warcraft, the popular massively multiplayer online role-playing game (MMORPG), uses 0.00000120 zettabytes of data for its operations. The game's development required about 5 years and included the enhancement of a proprietary 3D graphics engine developed for the prequel of the game.
It's about three times as much as a Avatar.
In other words, the amount of a Avatar is 0.30 times 0.00000240 zettabytes.
(a.k.a. James Cameron's Avatar, a.k.a. Avatar: An IMAX 3D experience) (production rendering data)
Using a combination of breakthrough techniques that ultimately made it the most expensive movie ever produced, the film Avatar required 0.000001000 zettabytes of storage space for its computer rendering. According to some sources, each frame of the 166-minute movie took an average of 47 person-hours to complete.